Offering expertise in global thought leader research to the pharmaceutical industry, as well as moderation and consulting services for non-thought leader projects involving neuroscience, oncology, rare diseases, and other scientifically-complex treatment areas.
Dr Oscarson has more than 30 years experience in various sectors of the healthcare system including pharmacy, medicine and health law -- including, most recently, 15+ years in pharmaceutical marketing research and consulting. Her background allows her to speak the language of physicians and establish a rapport with patients, ultimately providing deeper insights than those typically obtainable by non-medical market research moderators.
Specializing in qualitative mapping of therapeutic landscapes, assessment of market opportunities and patient journey maps, she has interviewed hundreds of guild-level thought leaders from around the world as well as rank & file physicians and patients across a wide range of treatment areas.
Scope of Services:
DOP, TPP, and DLL Development
Market Opportunity Mapping
MOA Story Development
Patient and Caregiver Journeys (and video storybooks)
Value Driver Assessments