Using Semiotics in Marketing
Using Semiotics in Retail
Using Semiotics in MarketingUsing Semiotics in Retail
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Suite 145, 116 Ballards Lane, London, N3 2DN UK
Phone Number: +447939020466
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Rachel Lawes, PhD, FMRS
Founder & CEO, Lawes Consulting Ltd
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Dr Rachel Lawes is a psychologist who turns consumer insight into marketing strategy. She is the author of Using Semiotics in Marketing: Achieving consumer insight for brand growth and profits (Kogan Page, 2020) and Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales. Both are comprehensive, practical and expert guides to semiotics for marketing based on 20 years of commercial experience. Rachel works globally and is recognised for her ability to connect patient and consumer psychology to large social and cultural trends. She is a Fellow of the Market Research Society.

Pharma is a particular specialism and research interest of Rachel's. Her semiotic guides to pharmaceutical packaging and the patient journeys of people with rare genetic diseases date back to the early 2000s. At present, she specialises in chronic conditions including obesity, skin and joint conditions and diabetes. Other interests include oncology, haematology and psychiatry.