Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
With comprehensive access to physicians, HCPs, patients and payers, we bring you closer to healthcare audiences so you can understand the people and trends shaping the healthcare research landscape -- and meet your unique objectives for business growth.
We are experts at collecting and connecting data you can trust. With our industry leading survey design and sampling methodologies, we collect quantitative and qualitative primary market research data from self-reported answers and appended profiles using the Kantar Profiles Network. Through our network and expertise in online profiles, we deliver automated access to first-party data compliantly, with speed and at scale.